New King of Shaves AlphaGel Pack Designs for 2013

Just in-time for our 20th anniversary year in 2013, we have started refreshing the colour ways for the entire King of Shaves range. Last updated in 2009, Will King wanted a premium feel for the AlphaGel tubes and so they now feature a metallic finish as well as the new font he selected for the sub-range descriptors. The new colours were sign-off after a full print trial and the rear pack copy was also updated. As ever, artwork was entirely produced in-house.

King of Shaves AlphaGel Tubes 2013

Photography by Basement.