Rebranding the King of Shaves Online Store

Since King of Shaves de-merged from KMI Brands last year we have been waiting for the right opportunity to re-brand our online store. Launched in June 2008, it was called kmishop.com, a name which obviously no longer accurately represents our business.

We have now called the site www.kingofshavesdirect.com and the store now only stocks King of Shaves, Azor and Queen Of… products. We have given the site a mild face lift, changing the headers and footers to black to match the shave.com consumer site as well as introducing a new logo for the store and updating the front page slide-show and promotional graphics.

There was also a great deal of behind the scenes work done by ourselves and by Paraspar (the e-commerce company behind the store) in ensuring the name was updated on all the store pages, forms, emails and so forth as well as ensuring redirects were in place from the old domain.

And don’t panic, if you are a fan of Ted Baker, Fish and all the other great KMI Brands products, these can be found on their new online store www.kmiclub.com.

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