King of Shaves Azor Wider Packs on Shelf

Following the launch of the Azor S Sensitive and the Azor M in wider packaging, the Azor System Razors and replacement blades are now starting to reach the shelves in their new wider packs. Although we have tried to make our packs using the minimum of materials (all of which are, or course, recyclable) we had to slightly increase our pack width so that the Azor would be able to be merchandised in the ‘push’ mechanism displays favoured by some retailers.

Made in the UK, the Azor handle has also been redesigned with a larger skin pre-tensioner (designed to help prevent ingrowing hairs), an enhanced handle with improved grip, and a new soft-touch cartridge release. The award winning Azor still features the same long lasting Endurium blades and unique ‘bendology technology’ soft-flex hinge that gently yet progressively presses the blades against your skin for a comfortable shave.