King of Shaves Launches New Queen Of… Range

Queen Of…. is the new women’s shaving range from King of Shaves. It launches in striking white packaging and comprises of two smooth shaving gels, a women’s version of the award winning Azor System Razor and a replacement Endurium cartridge pack.

The design concept was produced by London agency Creative Orchestra, who also commissioned the photography of the Queen Of… Divas who grace the front of each pack.

The youthful and fun ‘look and feel’ is designed to appeal to our target market of teenagers and young ladies. Artwork and text were finalised in-house at King of Shaves and the range launches in Boots stores in the UK during March and in Sainsbury’s stores in May.