King of Shaves has launched the new Azor M Alloy System Razor. Designed and manufactured in the UK and tipping the scales at 47g, compared to the 17g Azor, the part metal handle Azor M is perfectly balanced and ideally weighted for maximum control and comfort whilst shaving. The tactile handle features side creases for improved dexterity and grip, trim guides for shaping and styling facial hair, a larger skin pre-tensioner (reducing the risk of unwanted nicks and cuts whilst helping to prevent in-growing hairs) and an improved soft-touch cartridge ejection mechanism making it even easier to change blades.
Designed in-house the silver card packaging emphasises the new allow handle and a combination of matt and spot gloss UV varnish is used to create the background 'swoosh' and embossing is used to highlight the logos.
More information on the Azor M can be found at www.shave.com/azorm
