King of Shaves has launched our first Shaving Bond, an opportunity to help us grow the brand against our global competitors. Will King has blogged extensively about the bond, you can read more here, here and here. To support the bond we designed in-house long-copy advertisements featuring Will in striking mono photograph which ran in The Sunday Times, The Sunday Telegraph and The Mail on Sunday.
We also commissioned a website containing detailed information on the bond, all the "lawyers made us say this" text and an application form. The Shaving Bond was also promoted by email, using our Azor Battle Bus and leafleting.
More information on the Shaving Bond No.1 can be found at www.shavingbond.com and on our corporate website www.thekingofshavescompany.com
One of the adverts:
The microsite:
One of our leaflets:
