KING OF SHAVES DESIGN BLOG

In September of 2008 we started looking at revamping the design of Angel Fish to coincide with the launch of some new additions to the range. Launched two years ago, the original range and design needed a refresh to take advantage of some of the innovative products our operations team and Fish Hairdressing had developed.

We took the decision to unify the packaging to give the range a consistent yet still striking colourway. The internal design team came up with a number of proposals which were worked through and developed. This included redrawing the logo to make it more feminine (less 'rock chick') and coming up with a new, sexy and confident 'angel' illustration.

The first three products of the new range (which can be seen below) have recently gone into Boots, the rest will follow later this year.

Following on from the King of Shaves Azor for men we have now launched the King of Shaves Woman Azure for women. Packaged in the same recycled (and recyclable) materials as the men's razor, the design purposefully eschews the traditional pastel colours of female shaving for a strong, striking and on-trend gold and black design.

The Azure combines shaving comfort and performance via an internationally patented TST (Touch Skin Technology) elastomer skin bumper and pivot system. This allows the Endurium coated, super long-lasting blades to shave at optimum pressure against the skin whilst a larger soft rubber 'bumper' helps reduce risk of unwanted nicks and lifts hairs for a smoother shave.

The Azure's uniquely patented wishbone-shaped head design provides greater visibility when shaving and the ergonomically designed, lightweight handle allows for a superbly comfortable shave which effortlessly follows every contour and curve of the skin.