Launched exclusively in Boots stores this month (October 2008) is our brand new cosmetics range - Ted Baker Beauty. Colour direction is heavily influenced Ted's seasonal fashion collections and the make-up shades and packaging will be updated twice a year. Designed by KMI's in-house design team, the Autumn / Winter 2008 packaging features strong colours, one of Ted's fashion prints and an elegant foil blocked logo. The interiors have mirrors framed in 'gilt' and detailing includes metallic gold lettering and Ted Baker London labels on the inner spines of some kits.
The range currently comprises Haute Ted (two different colour palette kits) includes pressed face powder, as well as cheek, lip, lash and eye colours, iii (six kits) eye make-up, Lippy (six kits) lip and gloss and Master'ize (four kits) eye shadow, eye pencil and mascara.
Custom matching point of sale units will be used to promote the range in-store at Boots and KMI have already finished the design and artwork for the expanded Spring / Summer 2009 range.
