KING OF SHAVES DESIGN BLOG

Launched exclusively in Boots stores this month (October 2008) is our brand new cosmetics range - Ted Baker Beauty. Colour direction is heavily influenced Ted's seasonal fashion collections and the make-up shades and packaging will be updated twice a year. Designed by KMI's in-house design team, the Autumn / Winter 2008 packaging features strong colours, one of Ted's fashion prints and an elegant foil blocked logo. The interiors have mirrors framed in 'gilt' and detailing includes metallic gold lettering and Ted Baker London labels on the inner spines of some kits.

The range currently comprises Haute Ted (two different colour palette kits) includes pressed face powder, as well as cheek, lip, lash and eye colours, iii (six kits) eye make-up, Lippy (six kits) lip and gloss and Master'ize (four kits) eye shadow, eye pencil and mascara.

Custom matching point of sale units will be used to promote the range in-store at Boots and KMI have already finished the design and artwork for the expanded Spring / Summer 2009 range.

For the last three days we have been on location in sunny Potters Bar shooting the winners of our modelling competition for the Fish and Angelfish 2009 screen-saver calendars. We've been on-set from 8am to 6pm each day, which has meant many of us leaving home at 6am and not getting back until 8pm, but the long days have been worth it as we have over 3000 top quality images (making over 30GB of data) to work from. The team consisted of the photographer, his assistant, a clothing stylist and his assistant, a make-up artist, four hairdressers from the Fish Hairdressing Salon and myself (art directing and occasionally making the tea) - plus four female models and five males. Oh and not forgetting representatives from our PR agency, the very helpful owner of the property, and (importantly) the caterer who kept us going with home-made sandwiches, pizza and cakes! More details of the shoot, the people involved and the calendar release date will be revealed shortly...

However I will be going through all the shots over the next couple of weeks and narrowing them down to the final 24 which we will use in the calendars.

Until then, here's a behind the scenes taster...