KING OF SHAVES DESIGN BLOG

KMI have launched the first British designed, engineered and manufactured razor in over 100 years. The King of Shaves Azor Hybrid Synergy System Razor is the brainchild of Will King, the man behind the hugely successful King of Shaves 'software' brand. The new razor 'hardware' promises to shave closer, last longer and cost less, as well as being much more planet friendly than its competitors.

Elegant in its simplicity, and engineered without compromise, the Azor is available in two styles, 'Pola' (white and black) and 'Warp' (black and white). The Azor's key features include an internationally patented TST (Touch Skin Technology) elastomer skin bumper and pivot system, which pushes the blades progressively closer onto the skin for a superbly comfortable yet close shave, a unique wishbone shaped head design providing greater visibility when shaving, and a light, beautifully engineered handle which is aesthetically pleasing as well as being ergonomically optimised for performance.

The Azor's revolutionary technology is also matched with the King of Shaves long-standing commitment to the environment. Often battery powered, many system razors are made from metal, are highly energy consumptive in manufacturing, and flagrantly over-packaged, whereas the handle for the Azor is made in the UK, and all packaging (for handle and cartridge refills) has already been recycled, or is 100% recyclable.

King of Shaves is bringing the Azor to UK shavers with a 'Fair Shave' Campaign BattleBus, touring the UK throughout this summer.

The Azor is available nationwide from Boots (from 21st July 2008), Sainsbury's and online from www.kmishop.com.

The King of Shaves Azor Campaign BattleBus has now started its summer 2008 tour around Britain promoting our 'fair shave' manifesto. Our bus is an 11.5 tonne converted double-decker Neoplan Skyliner which has been fully refurbished with an all new leather and chrome interior with shaving stations, 40" plasma screen, high quality sound and DVD system, sofas, recessed lighting and importantly (to those bus people 'in the know'), six brand new Euroliner wheels!

Below are some images of the refurbished bus. Check out the tour dates here to see when you see the BattleBus in action.

The graphics were designed here at KMI and files supplied to specialist vinyl suppliers who output the actual images and lettering and applied them to the bus.

And this is what it looked like before:

Today the King of Shaves Azor launches in Boots stores throughout the UK. At their flagship store, (Sedley Place, in Oxford Street) Will King has taken a photo of the new point of sale banners and display units designed by Michelle of the KMI Design Team.

I've been tied up helping out on the King of Shaves Azor Campaign Battle Bus news page, uploading images of the summer 'fair shave' tour to our flickr account as well as editing (in a quick'n'dirty fashion) videos that we have shot at each date on our tour campaign.

Boots Launch and London Tour:

Capital Radio Outside Broadcast:

Johnny Vaughn Saved With The Azor: