KING OF SHAVES DESIGN BLOG: May 2008 Archives

Johnson Banks - The Designer's Prayer

Johnson Banks writes a fantastic 'thought for the week' blog (often 'brilliant' rather than just 'fantastic') and I spied this on it which made me laugh:

Posted by Simon Watson on May 6, 2008 7:38 PM | Permalink | Comments (0)

(Mini) Advertising Campaign for King of Shaves

We're currently running a (small) press advertising campaign for King of Shaves. Featuring adverts copy-written by Will King, they are currently being placed in FHM, Men's Health, City AM, Shortlist and Sport magazine. A few are featured below (click on them to see bigger versions):

As we don't have the phenomenal budgets of our competitors, King of Shaves has historically relied upon 'word of mouth' and the hard work of our PR agencies (not to mention actually having great products that actually work) to spread the word. That's not to say we haven't 'dabbled' in traditional advertising in the past.

Back in 1997, when I was still working for an outside design and advertising agency, I worked on a couple of one-off adverts for the King:

We also wrote and designed their first advertising campaign which ran in FHM in 1999:

Later we ran a bigger campaign highlighting 'ordinary' users of the products to support the 'Face of King of Shaves' initiative which ran in GQ, FHM and Esquire amongst others. Tight copy deadlines meant that for the first one, the featured 'face' was rather too close to home for comfort...

Posted by Simon Watson on May 13, 2008 4:12 AM | Permalink | Comments (0)

Flash-tastic!

It's been around a while now, but this is a great piece of Flash work for HEMA, a Dutch store. Follow the link and wait a few seconds... it's even better with the sound on.

http://producten.hema.nl/

Posted by Simon Watson on May 13, 2008 6:36 AM | Permalink | Comments (0)

Men's Health Grooming Awards

King of Shaves K2 Sports Moisturiser, AlphaGel ASC Shaving Gel and Fishfingers Moulding Wax have all been nominated in this years Men's Health Grooming Awards. To vote please click here.

Posted by Simon Watson on May 22, 2008 9:32 PM | Permalink | Comments (0)

KO e-Magazine Launched

Issue one of KO! Magazine - The King of Shaves e-zine has been launched. Designed and produced by Made up Media, the company behind the succesful online football e-xine Catflap, it features the King of Shaves Shaving Manifesto, skincare hints and tips, an interview with Will King plus a competition to win the new King of Shaves Hybrid Synergy System Razor. Click here to read it.