Sony's 'Ball' and 'Paint' advertisements for its Bravia range have certainly been attention getting and the latest 'Play-Doh' is no exception.
Featuring the efforts of 53 stop-frame animators and 2.5 tonnes of plasticine the advert sees 200 rabbits brought to life on the streets of New York. It's great fun and looks fantastic (see below) but like the Honda 'Power of Dream' adverts, will it actually sell more Sony products? Will it raise Sony's brand awareness and improve their business? Or will it just win awards for its creators Fallon and maybe a gold pencil? And while we're at it, is it actually an advert or is it art?
From a cold business perspective I suspect it's just money down the drain. But from the point of view of human enrichment and smiling to yourself when watching television (or rather youtube.com) then I for one hope the accountants stay out of it and Sony's 'marketing' team carry on.
The advert:
A behind the scenes 'teaser':
Click here to read a short interview with animation director Darren Walsh from Passion Pictures about his role in the advert.
