16 Jan 2014
The new King of Shaves Hyperglide System Razor was launched to the press this evening. It features a unique patented superhydrophilic self-lubricating cartridge that creates its own slippery HydroGel over the entire front shaving surface when it comes into contact with water, delivering amazing shave glide, comfort and closeness.
The handle packaging was designed to be stylish and minimal, much like the Hyperglide razor itself, whilst displaying the product as clearly as possible to the consumer. The construction was designed in conjunction with New Vision Packaging whilst the graphics were all designed and artworked in-house by the team at King of Shaves. The outer carton and vac form is constructed from 50% recycled PET (which can of course be recycled again) with integral feet, hanging hook and defined area for a security tag. The inner bright white card ‘sleeve’ is sourced from sustainable forests and is printed in CMYK with two custom metallic special colours and is finished with a smooth matt laminate and a spot gloss UV varnish picking out the Hyperglide coating on the cartridge head. The outside of the sleeve features computer generated imagery of the razor along with custom icon illustrations. Full instructions are printed on the inside.
The replacement cartridge pack has similar construction and print specifications but features a wraparound card inner that holds the cartridge tray in-place. The card also has simple icon-driven instructions on how to change cartridges and attach the blade guard that comes with the handle to the cartridge tray.