I was amazed to discover - whilst watching University Challenge - that the term Metrosexuality was coined in the 1990's. I had no idea that it had been around so long! Despite this - you men still haven't fully embraced the idea of looking after your skin. Most of you simply shave - no washes or scrubs and no moisturiser. Despite this - it apparently takes the average man 60 minutes to get ready for a night out. So what is it you do????
In fact - I'm not sure I want to know. But I would encourage you to divert some of the time to looking after your skin. I'm not suggesting you invest in a million and one miracle creams - just simply follow our 'Prime, Shave, Protect' routine and you really will notice a difference. I'll be filling you in on the routine over the next couple of blog entries - so you will have to come back!!
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Nicky, Don't know if you recall I contacted you about getting really dry skin when cycling in the winter, mainly caused by the wind. Been using KoS moisturiser BEFORE and after all my rides this winter and have to say it's worked a treat. Nor more dry skin around the temple area of my head (which is strangely where it gets really dry and itchy). So thanks for the advice! Cheers,
Here's to the summer (and not letting my moisturising regime lapse!)
Matt
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