Metrosexuality
I was amazed to discover - whilst watching University Challenge - that the term Metrosexuality was coined in the 1990's. I had no idea that it had been around so long! Despite this - you men still haven't fully embraced the idea of looking after your skin. Most of you simply shave - no washes or scrubs and no moisturiser. Despite this - it apparently takes the average man 60 minutes to get ready for a night out. So what is it you do????
In fact - I'm not sure I want to know. But I would encourage you to divert some of the time to looking after your skin. I'm not suggesting you invest in a million and one miracle creams - just simply follow our 'Prime, Shave, Protect' routine and you really will notice a difference. I'll be filling you in on the routine over the next couple of blog entries - so you will have to come back!!
