The Times City Diary (published 11 September 2008) has noted:
Supermarket sweep, but with a difference
Skulduggery in the supermarket aisles? Will King is an entrepreneur trying to break into the shaving market with his King of Shaves company, formed in the 1990s. While at his local supermarket, he found that someone seemed to have removed his Azor brand from the racks. He posted this on his blog and customers wrote in with their own experiences. One found that someone had gone to the trouble of turning all the product around so that no one could see the name. A former employee of a competitor claimed by e-mail that this was standard practice in the industry. King is asking customers for further sightings. It's a jungle out there, I tell you.
So if you have noticed anything like this, please take a pic on your mobile phone and email it to us with the store details and the date.
