KING OF SHAVES AZOR CAMPAIGN BATTLEBUS

We've put up some pictures on our flickr.com pages when our King of Shaves Azor Campaign BattleBus was at the Sheffield Motorshow, 26-27th July 2008 whilst on the summer 2008 'fair shave' tour. Click here to see them.

We've put up some pictures on our flickr.com pages when our King of Shaves Azor Hybrid Synergy System Razor Campaign BattleBus was at Finsbury Square, London, 29-30th July 2008 whilst on the summer 2008 'fair shave' tour. Click here to see them.

The King of Shaves Azor Campaign BattleBus was back in London last Thursday (31 July 2008) for its second tour stint at Canary Wharf.

As ever, Phil, our chatty and engaging compère, encouraged passing city workers, tourists and anyone else he could find (!) to have a go at our ever-popular footy game and to try and record the day's high score on our Guitar Hero challenge.

Despite the second degree burns suffered by Diane at the hands of some ceramic tongs, along with Shelley, they were still offering shaving and skin care advice plus demonstrating the Azor Hybrid Synergy System Razor to members of the public from 7am in the morning until 7pm in the evening.

I dropped in for a four and a half hour stint (which is nothing compared to the 12+ hour days worked by the regular bus tour team including Ronnie the Tour Manager and the three ladies who collected over 1000 names and addresses of people interested in the Azor) and almost lost my voice explaining the benefits of our 'shave closer, longer for less!' Azor to a constant stream of people. I was amazed by the interest the Azor created and by the non-stop questions from the crowds.

Lastly, congratulations to Chris who managed an awesome 216,504 on the Guitar Hero game including a run of 280+ perfect notes! Chris won a whole load of Azor, King of Shaves and Ted Baker goodies.

Some of the hot motor action plus a bit of chat from Olympic Silver medalist Bob Skeleton Slider, Shelley Rudman, was captured on our BattleBus-Cam...

Our new Azor Hybrid Synergy System Razor has been featured in the latest issue of Wallpaper* magazine:

The storm clouds gathered in Birmingham City Centre but it did not deter the 40 or so players of the Azor Footie challenge and the people queuing to play the Azor Guitar as the Azor Roadshow rocked into town.

People streamed to the bus all day to get a free shave, sample the delights of the Azor and take a few lessons from our professional shavers !!!

One Primary School Teacher, Mohammed Moheen from Shawhill Primary School, took advantage of the chance to have a shave with the Azor but first we had to deal with his beard.... what follows is the before ... during ... and after sequence of Mohammed's close shave ....

When asked how he thought the Azor had performed against "other" razors, Mohammed said that it... "Glides with the contours of your face... and clearly shaves you closer..."

Why don't you come down to the bus and experience the Azor-difference for yourself...!?!

The day also saw the first pair of "Rock Chics" that we have seen take up the Azor Guitar Challenge and they battled it out on stage to the delight of the crowd. The high score of the day currently sits at just over 209,000 if you live in Birmingham and you think you can beat the total then get down to the bus before 17.30 hrs and you stand to win a luxury Ted Baker Gift Set and an Azor goody bag courtesy of King of Shaves.

BIRMINGHAM ROCKS WITH THE KING OF SHAVES

Mark Sproston... AKA 'The Shaving Doctor'... from www.shaveschool.com is a legendary male grooming guru who has taken the traditional wet shave and given it a modern twist. At The Shave School they train for the hair and beauty industry and he had this to say to the people of Birmingham when he visited as part of the King of Shaves Azor Battle Bus Fair Shave Tour... helping to "Shave the World".

Mark advises:
Preparation is the key... King of Shaves pre-shave products help to ensure the smoothest of shaves and when used prior to a King of Shaves Shave Oil or Gel they mean that the Azor literally glides over your face giving you an incredibly close shave. The Azor is so flexible that it follows the contours of the face and gives you a comfortable shave as well. Afterwards be sure to moisturise your face (or use a post-shave balm or gel).

Many men suffer badly from razor burn but the combination of the King of Shaves shaving products and the new Azor makes that a thing of the past!

"I have seen a major difference in the quality of shaving since the Azor was introduced", said the Doc. "I have never seen people take to a product so easily - traditional razors tend to leave redness but this one doesn't!"

1 in 2 of men who shave suffer some discomfort but if they use the right preparation, the Azor and most importantly a King of Shaves or XCD Moisturiser afterwards, the experience would be completely different. It is a little known fact that men need to moisturise more than women as each shave can take as much as two layers off the surface of the skin!

Those who benefited from the Doc's Words of Wisdom were clearly impressed as you can see from Mohammed's shave sequence earlier on this blog.

For more information and the complete shaving experience why not come down to the Azor BattleBus as it tours the UK... new venues to be announced shortly...

Shave in style with the new King of Shaves Azor Hybrid Synergy System Razor! Bristol Cribbs Causeway, Saturday 16th and Sunday 17th August 2008, a date for every bloke's diary, as the UK's leading shaving brand invites Bristol to celebrate the launch of the Azor - the first British designed, engineered and manufactured razor in over 100 years. The amAzor Campaign BattleBus is a fully fledged interactive bus designed to fulfil every man's grooming needs will be visiting Bristol Cribbs Causeway this Saturday.

The people of Bristol will have the opportunity to be introduced to the stylish Azor ("The must have item" according to Shortlist magazine) via a team of expert King of Shaves Barbers offering complimentary professional shaves at specifically created 'shave stations' installed on the BattleBus. There will also be grooming experts on hand to offer free advice on shaving and skincare, plus numerous competitions and giveaways.

In addition to the state-of-the art shaving stations (did we mention the professional barbers offering free complimentary shaves!?!), there's a chill out area, a VSP (Very Smooth Person) lounge and also the chance to win a host of prizes by playing games including Guitar Hero III (Legends of Rock) on the Wii and a soccer wall challenge testing your precision and accuracy.

The King of Shaves amAzor Campaign BattleBus has been hitting the road spreading news of our Fair Shave mainfesto and spreading the 'Azor word' that you can now enjoy the King of Shaves without paying the ransom for replacement blades. It's time to shave closer, longer, for less!

Bristol Cribbs Causeway on 16th am 17th August
Manchester Trafford Centre on 23rd and 24th August

And coming soon... Scotland

Click here to enjoy the video of King of Shaves YoungBlades Wade, Prit and Gav at the Azor BattleBus at Finsbury Square. Or watch it below...

To see some photos of the King of Shaves Azor BattleBus in Birmingham, please click here.

To have a look at a few photos from the Azor BattleBus's weekend in Bristol, please click here.

The Trafford Centre in Manchester got a bit of a shock today as Beanius, the rock band supporting the Azor Tour of the UK rocked up to play 3 stunning sets under the mantle of the Entrance to the Great Hall. Fans had travlled from as far afield as the Isle of Wight to watch the band perform and locals gravitated to the bus to hear them play.

The band is lead by Matthew Bean who plays lead Guitar and their musical careers have received an unexpected boost from the King of Shaves. Will King ( Founder ) spotted their raw tallent and decided to give them a break - playing at the launch of the Azor and to KoS staff on the inagural gig of the UK amAzorbus Tour ....

The lead singer Scott Evanson gave it heaps on vocals ... blazing an amazing rendition of the John Tracey song ... Folly of Five ... the lyrics of which riducle the madness of superfluous blades and virbating handles of the competitors to the new Azor ...

The drummer, Doug Bean, played a blistering set ... and had the crowd screaming for more as he thrashed the beat out on some of the bands less known numbers ...

The bands fourth member, John Scott, played out of his skin with some awesom riffs on the mega bass guitar ( bought for a steal on e-bay ). His moves caught the attention of some of the ladies in the crowd ... was that the signing of autographs I saw after the last set.

The set ended with the band at full tilt and the sound echoing through the shopping malls of the Trafford Centre .... there could be no doubt that the Azor Tour was in town. You will be able to see more of the set in video form on the Beanius Website later in the week ... go to http://beanius.co.uk/ and get a feel for what you were missing !!

Even Ronnie the Tour Manager for the King of Shaves Tour was seen knocking out some radical beats in the interval between sets ... there was a perid where he and Phil Brown ( MC ) broke out into a rap thing that had people dazzed in the streets ....

At times the crowds gathered but nobody expected the proceedings to be overlooked by the angelic realms ... seen here atop the Amazorbus ....

They were not the only ones to be commenting on the new Azor ... the Lions posted to guard the bus at night were also uttering the Azor word by the end of the day ....

Finally the Azorbus was graced by the presence of Shelley Rudman for the second time in the Tour. Shelley won the Olympic Silever medal at the last Winter Olympics in the Bob Skeleton ( one man bob-sleigh ) and is sponsored by King of Shaves up to the next Winter Olympics which is in Vancouver in 2010. Shelley was interviewed by MC Phil Brown and answered questions about her campaign ... she was even seen demonstrating some of her moves on the stage ... but with out the benefit of snow ...

The Beanius gig and having Shelley visit us in Manchester was a really high note on which to end the initial phase of the King of Shaves Azor Tour ... we have one more day here in Manchester and then it's back down south to await the next chapter in the story that is the King of Shaves Battlebus Tour .... SHAVING THE WORLD !!

Early showers did not dampen enthusiasm for the King of Shaves Azor at the Machester Trafford Centre today. Our first recruit for the attentions of the Shave Doctor was Gary, who wanted you all to know that the love bite on his neck was nothing to do with his shaving experience at the King of Shaves Battlebus !!

In fact he was treated to a masterful shave by Mark, the Shave Doctor, who runs www.shaveschool.com when he isn't assisting with the Tour.

He finished the experience beneath a hot towel and with some King of Shaves moisturiser proving that shave preparation and after shave care is an important part of a good shaving experience.

The other activities continued with endless people coming up to try their hand at the Wii Azor Guitar Challenge

And there was no shortage of takers for the Azor Footbal Game ....

So despite the early portents ... the last day of this phase of the Amazorbus Tour was a scorcher ... thanks to all those who have supported us along the way.

There is a new pretender to the Azor Guitar Challenge Throne .... Abbie the newly crowned "Queen of Rock" scorched to an impressive 250,275 points on the Azor Guitar Hero Challenge outside the Trafford Centre here in Manchester much to the thrill of the crowd - she beat a large number of old cosmic rockers to the throne of the King of Shaves guitar hero hall of fame ( including me ) and had her name etched onto the high score-board for all time. Congrats from the Azor Team ... it was great to go out on a high note here in Manchester.

For those of you who met the amAzor team at Manchester, and heard the debut gigs of Beanius, I hope you enjoyed the experience - and for those of you that have (yet) to experience our awesome Wii 'Guitar Hero - Legends of Rock "experience in Glasgow (and other Scottish locations) more details will be forthcoming.

But for those of you who are a little further afield, be sure to bookmark www.KingofAirGuitar.com - the next (almost legendary) game coming soon from King of Shaves, the shaving brand that has struck a resonant note with the British shaving public with it's Azor launch just a couple of months ago...

After all, "If you wanna be a Rock Star, gotta shave like a King"...

Due to popular demand from our Scottish friends, we'll shortly be posting details of our amAzor Scottish tour, this should be up within the week.