Thanks to everyone who made the first day of our tour so successful, especially Dave, Andy, Tim, Diane, Jenny and our compere, Phil (no tie needed next time!)
The amAzor bus drew a lot of attention parked outside Boots Nottingham headquarters, one person was overheard to say "Wow, that beats Gillette's!". Diane carried out plenty of pure play King of shaves, lots of Azors were sampled (with their features and benefits clearly explained) and it's fair to say there was a lot of interest in the launch, which goes live 'properly' from Monday.
Driving back, I heard radio trails for our 'to baldly go' event on Capital running next week, and climaxing on Friday where we're aiming to raise £10,000 for 'Help a London child", and also had the chance to meet quite a few Boots senior executives, all of whom wished us well in our upcoming 'King v Kong ding dong' as one put it ;-)
Next stop, Boots flagship UK store at Sedley Place, Oxford Street on Monday, with fun and more planned throughout the day!
Click here to see some photos on our www.flickr.com pages.
